Amora

Amora is a female-founded beauty brand that focuses on creating high-quality, clean, and sustainable products. Their mission is to make beauty better with clean products that are sustainable and conscious of the planet we share.

We created a comprehensive brand identity system for this future company. For the branding, we went for high-end vibes with neutral, luxury touches throughout — a feminine but elevated color palette, with a serif and script font pairing to communicate class and glam. The website communicates more of their high-level experience and invites people in to the beautiful world of cruelty-free practices, and vegan formulas.